
For anyone still reading and isn’t off checking how to revoke my Beer Geek membership, let me just say I chalk this up to being too American and that I want my beer a touch colder, a tad more carbonated, and an iota less samey. Sorry, but unless I’m in a London pub where I can chat with my mates over pints of bitter and some crisps trying to snog birds (something Half Pint, the wife, would surely frown on), I prefer carbonated or nitrogenated kegged beer. But that all changed today!
Was it because of the amazing cask of Bear Republic Racer 5 they have at the Horse Brass that my friend from Vancouver (“the real one” he says of his home in B.C., not the one just across the state line in Washington that Portlandians refer to as “The ‘Couve”)? Nope!

I was mesmerized by this machine. With absolutely no human interaction, I had a perfectly precise tag in my hands in the time it would’ve taken me to Google where to get dogtags made. Then, partly for fun but mostly because we actually needed them, I had extra keys made. From the vending machine next to the engraving machine!! I’m not shitting you. Enter credit card. Enter key. Receive duplicate keys in the tray below. If you want a receipt, enter email address on touch screen and it gets shot to your inbox.
The clerks behind me said they loved it. It was way quieter than hand-cutting keys and doesn’t take their time. But do they love that these machines put one of their coworkers out of a job and that once more self-checkout lines are installed (you’ve seen them, where you swipe your own purchases over the scanner and bag ‘em yourself and nary a checker do you greet in any form of human exchange).
So there you have it. I’ve long hated technology but it doesn’t stop me from keeping up with the 21st century. I have a Droid smartphone (love Apple’s iPhone but hate AT&T’s network), but I kinda hate it and wish my contract was anywhere near expired so I could get an iPhone. I drive a hybrid car that still feels space-age to me but my visiting friend was aghast that I parallel parked without the assistance of a back-up cam, since who uses their own eyes and intuition anymore? I have a laptop but asked a clerk in the tech section of Fred Meyer earlier today what adaptor I need to be able to use the HDMI cable I got to connect said laptop to the TV, which is when the clerk said I should buy a new laptop since mine is so archaic (it’s about 2 years old) that it doesn’t have even a Mini HDMI outlet. So yes, I keep accumulating this crap, but it always crashes, or gives me bad directions or gives me various error signs. I absolutely crave the good old days when stuff was done by hand…people with hands.
And that’s what made me appreciate the hand pump at the Horse Brass even when I’d somewhat taken it for granted mere hours earlier. Among the 3 of us and our 3 pints, the 2 kegged ones appeared a minute later. (And lest you think that’s too long, you’re in luck, since I predict every sporting and concert venue and even some high-volume sports bars with soon be dispensing pints out of this mind-blowing Bottoms-Up contraption that can fill something like 44 pints per minute. WOW/WTF.) But the hand pump one took a good 4 minutes! Furthermore, the beertender was a helluva nice guy. We’d ask about certain beers on tap and he brought us samples. He even put before us a half-filled pint of Mad River Double Brown (possibly on cask) saying something about a bad pour so he figured we wouldn’t let the elixir go to waste (and it happened to be phenomenal). No machine could ever perform that function. Whereas he was considerate and chummy and imperfect yet cognizant of it, technology is always, always, always efficient and lightning fast and cold.
A hand pump and the hands that pump it have no use for 1s and 0s, for Ghz or Mbps. And they don’t dispense industrial lagers. They dispense honest to goodness real ale brewed by artistic, thoughtful, lovable brewmasters. People have been brewing, drinking, and loving beer for millennia and if this is the only way to enjoy it the way it was over a century ago, before the Industrial and Technological Revolutions, then hell yeah, count me in.