April 15, 2010

Keep yer milk man, gimme a beer man

I get all forms of news-letters, press releases, tweets, pings, pongs, pangs of jealousy, and information about beer happenings both locally and across this great craft beer soaked nation of ours, but this one made me nostalgic for a time I never knew.

From the email of The Bohemian, a killer B&B I stayed at in New Ulm, Minn. on my initial Beer Odyssey so as to visit the August Schell Brewery (the 2nd oldest in America and 26th largest overall and currently run by Ted Marti and his sons--the 5th and 6th generation descendants of the founder), here's the latest in giving the people what they want. On a sad note, this offer is only good for residents of New Ulm, Minn.

This weekend marks the delightful reintroduction of home delivery. It's a limited event, but a superb attempt at honoring nostalgia, history and, by golly, the local folk that fuel the enthusiasm of...our local brewery. The Milk Man, many remember, but around here, beer was also dropped off in earnest at the door. When news of this event surfaced, thoughts raced through my head of how many guests I could fit 'within the city limits' at my address! Everyonewanted to move to New Ulm, and with me, at least they could for the weekend. Only two cases were allowed at any door step, but I was still on my game, even though devastation was looming as the orders were filling fast and only so many available. I called Ted and Jodi Marti, pathetically maybe, but I really thought this idea was the next best thing to sliced bread! Upon no answer up front, and reading the fine print: This offer was for RESIDENTS of New Ulm. I did what any savvy girl would do, ran to the liquor store, got my order in and will just have to crack the cases when they arrive for the weekend! In other words 'share': my love of New Ulm, a brewery that rocks, incredible marketing and a good time. So, for one, call 507.354.BBNU. Oh, we are going to have to raffle, or maybe wrestle, for the signed cases from Mr. Ted Marti, which I suppose will be, uh, empty after we are through on the porch.

1 comment:

Bobbi said...

why thank you Brian. remember the big celebration will be mid September (19 & 20), oh I will forward you pics of the the delivery, of course I cried...and do know each bottle was a label from a different era! that was a surprise!