April 1, 2014

BridgePort launches HOP CZARINA WIPA aimed at women

I don't generally repost press releases from breweries, but sometimes they say what I'd otherwise shy away from. Almost a year ago, I tongue-in-cheekily blogged about the death of IPAs because of how fractured the marketing had become. Numerous more "series" of hop-forward beers from larger craft breweries have not made me drink my words. Yet...little did I foresee where future marketing efforts would lead:

For Immediate Release
Media Contact: Miley Papazian, Q/West
503.401.8888 / miley@q-west.com


Brand Celebrates Intensely Hoppy “Double-you” IPA and Showcases Girlish Hop Figures

PORTLAND, Ore.—01 April, 2014 – BridgePort Brewing Company, Oregon’s oldest craft brewery, has added a new Hop Czar IPA Series to its lineup of handcrafted brews. The original Hop Czar Imperial IPA, first released in 2008 as a limited edition brew, was an adventurous and boldly hop-centric brew for BridgePort. But as the enthusiasm of hop-happy beer drinkers grew, it quickly proved to be much more than a niche ale among men and women but mostly men. Hop Czar soon became the brewery’s flagship beer. Inspired by the original Hop Czar’s arousing phalanx of experimentation, the Hop Czar IPA series will feature three hop-forward craft beers, each brewed in Portland and released sequentially throughout the year.

“The original Hop Czar was born out of virile experimentation, pushing limits of hoppy flavor and aroma,” said Jess Edgerton, BridgePort’s brewmaster’s wife. “With the new Hop Czar IPA Series, our brewers have the chance to continue experimenting with the Willamette Valley’s incredible hop varietals to engender three new and gender-specific IPAs this year.”

The second offering in the series after the Citra Guy-Hopped IPA that showcased the intense musk and flavor of the Citra hop varietal is the Hop Czarina Women’s IPA, a curvaceous WIPA. This new brew adds a decidedly feminine twist to a masculine original, combining the intricacy and intimacy of seductive malts with a buxom dose of Sparkly Crystal, Xena, Warrior Princess, and Lady Liberty hops from Paradise Island. Belgian candi sugar and spice were added in the whirlpool.

Although Brewmaster Edgerton and his team of brewers are creating three adventurously hoppy IPAs in the spirit of the Hop Czar Imperial IPA, Jess Edgerton continued: “This Women’s IPA is the only one makes beer more approachable for the ladies. The candi sugar and spice lends a nice, sweet balance. Overall, it’s a little bit smoother, less rugged, a little more approachable.” Jess added, “Today’s beers are designed for a dudelier dem-bro-graphic that intimidates gals away from craft beer.” Evidence lies in actual beers made with bull testicles, cod pieces, and sausage fests. “Other beers are designed to go with male-centric activities like social engagements with friends, attending sporting matches, and life-affirming celebrations. This WIPA pairs perfectly with cute shoes, and totally cute tops.”

About Hop Czarina Double-you IPA
IBUs: 36-24-36
ABV: 8.008135%
SRM: 2 (platinum blonde)

Ingredients: The Hop Czarina Double-you IPA contains Sparkly Crystal, Xena, Warrior Princess, and Lady Liberty hops for a dainty citric taste and seductive malts and velvety oats for a more sweetly, if top-heavy, flavor.

Description: With lower alcohol content designed to reflect women’s shorter statures and oodles more sweetness than the original, Hop Czarina Double-you IPA is a safe and approachable ale, featuring a range of complex ideas and qualities marketers never imagined in female customers.

To taste this release in the Hop Czar IPA Series, visit BridgePort Brewery, located at 1313 N.W. Marshall Street in Portland, Oregon or look for it wherever BridgePort beers are sold.

About BridgePort Brewing Company Celebrating 30 years in 2014, Oregon’s oldest craft brewery continues to evolve from a microbrewery to a regional leader committed to producing high quality craft ales. Lead by Brewmaster Jeff Edgerton, the team of BridgePort brewers prides itself on using hops from an hour away and clear glacial water from Mount Hood. The BridgePort family of ales includes IPA, the Hop Czar IPA Series, and Kingpin as well as a forthcoming Queenpin, an Empirical Ruby Ale. BridgePort Brewery is located at 1313 N.W. Marshall St. For more information, call 503-241-7179 or visit www.bridgeportbrew.com.

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1 comment:

Jeff Alworth said...

Someone really needs to name a hop Xena.