I use the vaunted "Cal-Common" reference because, much like Anchor Brewing igniting the entire craft beer industry (first post-Prohibition all malt beer, first IPA, first barleywine, etc, etc.), it introduced the first craft beer trademark--Steam™--in 1981 before the 2,000-plus "new kids" had even germinated.
What started out simply enough as a way for
two stellar brewers--Adam Avery from Avery Brewing in Colorado and Vinnie
Cilurzo from Russian
River in Northern
California--to settle a caused by both breweries offering Belgian Strong Ales
called "Salvation" turned into the blend of both beers and the
resulting "Collaboration, Not Litigation." That was just the
beginning.
Collaboration beers may just be the epitome
of why the craft brewing industry is so awesome. Other competitive businesses
revolve around games of one-upmanship—OUR product is 15% bigger, twice as
refreshing, and 100% sexier—but today’s independent brewers are
collectively deciding that what’s good for one is good for us all. The result?
Many are now brewing in tandem. Others, undoubtedly, will join the fray.
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